Chicago Primary Health

Concept:
Create two color schemes for a primary care doctor’s office in the heart of Chicago, Illinois, with alternating material selections for a primary care doctor’s office, complete with a waiting room, practitioners’ private offices, and exam rooms.

The facility is designed to feel both welcoming and elevated, where warm wood tones, graceful curves, and nature-inspired textiles create a sense of comfort and connection. At its heart is the “tree ring” concept art—an emblem of growth, continuity, and rootedness. Just as each ring tells the story of a tree’s history, primary care physicians draw upon a patient’s family story and medical history, weaving past and present together to nurture lifelong health.